WHAT YOU'LL NEED TO HAVE ? Broad knowledge of Marketing Communication in Retail ? Broad knowledge of media channels ? Broad knowledge of the Marketing creative and production process ? Good knowledge of Marketing Technology ? Good knowledge of Life at Home and Home Furnishing ? Broad knowledge of IKEA concept, brand objectives, values and vision ? Broad knowledge of IKEA tools, processes and cycles ? Good knowledge of digital and social media marketing ? Good knowledge of Ingka Group strategies, priorities and key process ? Good knowledge of the IKEA multichannel reality and online customer behaviours ? Good knowledge of operational plans and goals as well as follow up on KPIs ? Good knowledge of change management methods and tools as well as stakeholder management YOUR RESPONSIBILITIES ? Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals ? Responsible for executing the consistency of messages, tone of voice and brand identity in marketing communication ? Responsible for effectively adapting global content locally ? Project lead local campaigns and content where necessary including creative briefing, creative review and production, managing budgets and timelines, agency management and campaign follow up ? Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact ? Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals ? Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA ? Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar) ABOUT THIS WORK AREA We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.