Purpose of Job
- Support all marketing initiatives so to enhance brand awareness and reach student targets;
- Deliver all marketing initiatives at the highest standard with appropriate and accurate use of brand materials;
- Produce a wide range of marketing materials from new content for publishing online / offline to working with vendors to produce various design layouts in digital / print formats; all materials produced are to abide to the brand guideline and at best their best in representing a Harrow-branded school;
- Communicate clearly and work effectively with vendors /partners, provide clear briefing for high standard execution;
Duties and Responsibilities
1. Support the delivery of marketing initiatives:
61 Develop on/offline communication platforms that adequately cover valid targeted consumer touch points through use of effective communications channels and understanding of local market.
61 Follow through all marketing initiatives (such as event, promotional item, online and offline platforms, WeChat write up etc) with the highest standard that best represent a Harrow-branded school;
61 Initiate and follow through internally and externally (such as vendors) on production of marketing initiatives / materials, maintaining high standards and giving clear instructions and guidance; work with partners with respect and effectiveness;
61 Apply brand essence with local market insights, matching targeted audience needs;
61 Good control of budget. Spend reasonably and follow up with internal finance procedures.
2. Enhance high brand awareness:
61 Apply brand essence with local market insights, matching targeted audience needs / preference;
61 Being the brand guardian to ensure brand materials are appropriately and accurately applied;
61 Identify and look for opportunities to work with partners that match our brand image and with target audience that we can approach through collaboration.
3. Content development:
61 Develop highly visible / eye-ball catching marketing content that best represent our brand;
61 Create and develop messages and publicity materials that effectively communicate with different target audience; ensure brand guideline is applied and monitor brand application at all level.
61 Act as the brand guardian who will ensure brand consistency across the board; develop brand guidelines and ensure all marketing communications, messages and branding are cohered.
4. Others:
61 Conduct customers’ satisfaction survey and market research to understand consumers and target audience’s needs.
61 Management of budget and finance procedures.
Requirements
Mandatory:
- 5 years of experience in marketing, digital marketing, branding, PR