職位描述
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職責:
1、Plan and develop APAC Brand Experience strategy and annual plan.
2、Continuously elevate brand image by driving consistency of local creation with global creative direction, meanwhile maintain high local relevancy with great diversity and frequency.
3、Continuous to improve the offline store consumer experience by partnering with commercial team, brand marketing, CRM.
4、Lead APAC VM calendar, channel brand experience toolkits development and download.
5、Support all new-store opening, store renovation, store re-fits project and as a key person to drive alignment between global, local commercial team, landlord to ensure store image is on-brand and meet commercial’s needs with local relevance.
6、Support brand image exposure of omni-channel: offline in-store, online livestream etc. to enhance offline-store peel off rate and online in store traffic.
7、Responsible for implementing and managing omni programs in China.
8、Prioritize and implement digital omni-initiatives to increase the shopping experience. Ensure the omni channel programs are well designed and well received by commercial teams through strategic thinking and good deployment.
9、Budget owner of brand experience for both AHQ and China.
10、Team leader to build a capable and high-performance Band experience team.
任職要求:
1、Bachelor degree or above
2、Deep understand Bag
1、Plan and develop APAC Brand Experience strategy and annual plan.
2、Continuously elevate brand image by driving consistency of local creation with global creative direction, meanwhile maintain high local relevancy with great diversity and frequency.
3、Continuous to improve the offline store consumer experience by partnering with commercial team, brand marketing, CRM.
4、Lead APAC VM calendar, channel brand experience toolkits development and download.
5、Support all new-store opening, store renovation, store re-fits project and as a key person to drive alignment between global, local commercial team, landlord to ensure store image is on-brand and meet commercial’s needs with local relevance.
6、Support brand image exposure of omni-channel: offline in-store, online livestream etc. to enhance offline-store peel off rate and online in store traffic.
7、Responsible for implementing and managing omni programs in China.
8、Prioritize and implement digital omni-initiatives to increase the shopping experience. Ensure the omni channel programs are well designed and well received by commercial teams through strategic thinking and good deployment.
9、Budget owner of brand experience for both AHQ and China.
10、Team leader to build a capable and high-performance Band experience team.
任職要求:
1、Bachelor degree or above
2、Deep understand Bag
工作地點
地址:拉薩墨竹工卡縣南京西路


職位發布者
姜明/招..HR
上海中智項目外包咨詢服務有限公司

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專業服務
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1000人以上
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國有企業
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上海市徐匯區衡山路922號建匯大廈